Igniting greatness for courageous CEOs.

With over 30 years of experience as a CEO and President of a global San Francisco-based company, Josiane Chriqui Feigon is passionate about inspiring high-integrity CEOs from small to mid-sized companies in the Los Angeles area.

As a seasoned executive coach, she specializes in motivating and guiding CEOs, entrepreneurs, business owners, and founders through successful transitions. Her strong sales and marketing background, combined with her expertise as a workforce trendspotter, writer, facilitator, and trainer, has equipped her with the insights and skills to coach leaders at every stage of their company’s growth.

“I guide leaders to achieve their goals while cultivating a fulfilling, balanced life, ensuring they emerge stronger and more capable of driving personal and organizational success.”

Josiane prides herself on her ability to engage with diverse cultures, ages, and industries. Her razor-sharp intuition and deep understanding of human behavior are her superpowers. As a seasoned executive coach, she knows how to bring out the best version of each individual and hold them to their highest potential. Together with her clients, she crafts strategies that drive success and elevate organizations to new heights.

  • Before coaching was widely recognized, I earned my ICF certificate from the original founders of The Coaches Training Institute in the mid-90s. Back then, coaching wasn't a buzzword or a job title; it was pioneering work. As one of the early trailblazers in performance-based and productivity coaching, my journey started by coaching salespeople in their tiny cubicles. I revealed insights my clients couldn’t see, voiced truths others avoided, and taught me the value of trust, confidentiality, and vulnerability.

    Over the years, I’ve catalyzed leadership and organizational change with 40% of Fortune 500 tech companies, coaching over 40,000 salespeople, managers, directors, and leaders.

  • I was once told I have nine lives because of my ability to innovate, transform, make courageous changes and achieve the impossible. Like a true rebel, I usually resurface stronger and better.

    My coaching is results-driven, grounded in the belief that true change begins from within. As a change agent with an exceptionally high TQ (Transitional IQ) score, I thrive on supporting leaders as they navigate both personal and professional transformations. I am passionate about helping leaders tap into their inner strengths, catalyzing profound changes that resonate throughout all areas of their lives. I firmly believe that when leaders grow personally, their ability to drive profit and success in their organizations grows exponentially.

    I’ve experienced coaching from the other side, too, in both my personal and professional life. I've invested in my own coaching—whether for business, marketing, swimming, cycling, writing or life.  Each coach has taught me valuable lessons about myself and my blind spots, helping me face my fears, discover new strengths, and hold myself accountable to continuous progress. More importantly, they steer me towards continuous improvement.

    My journey through transformations and coaching has equipped me to guide others. I guide leaders to achieve their goals while cultivating a fulfilling, balanced life, ensuring they emerge stronger and more capable of driving personal and organizational success.

Why Executive Coaching now?

We are at a pivotal moment in history, as highlighted in my 2024 Workplace Trend Report, where coaching has become essential. The post-pandemic workplace is loaded with challenges: leaders face fear and uncertainty, employees are harder to engage, and mental health concerns are escalating. With increasing divisiveness and eroding trust, leaders are under immense pressure to have all the answers while still needing to feel heard.

In a world growing more fractured by remote work and social media, meaningful conversations are increasingly rare and needed. In-person Executive Coaching offers the support and clarity required to navigate and thrive in this complex environment.

Why hire a coach?

As a recovering workaholic, Josiane deeply understands the isolation of running a business and the toll of relentless work habits, which can lead to an unbalanced life devoid of purpose. She's been there-when the reservoir is empty, and the joys of life are sidelined, leading to poor decisions and silent suffering.

“It’s not what you look at that matters, it’s what you see.”

Henry David Thoreau

If you find yourself in any of these situations, coaching could be the ultimate game-changer. Coaching offers a powerful opportunity to gain clarity, make impactful decisions, and lead with purpose. Here are some reasons:

  • Overwhelmed by too many issues at once

  • Struggling with hiring and retaining top talent

  • Feeling isolated in your leadership role

  • Striving to stay relevant in a competitive market

  • Balancing work and life

  • Scaling efficiently to maintain growth

  • Preventing costly mistakes

  • Navigating business growth or leadership changes

  • Adapting to internal or market shifts

  • Handling ownership changes, mergers, or acquisitions

  • Restructuring your organization

  • Maximizing advertising and marketing investments

  • Enhancing community involvement and networking

  • Aligning strategy with vision

  • Managing growth and talent effectively

  • Strengthening corporate culture and values

  • Mitigating risks

  • Addressing financial challenges

  • Managing challenging business partnerships

What my clients say.

  • “Josiane’s energy is infectious, and her advice is spot on.”

    Kevin Gaither, KG, CRO and Founder

  • “Josiane looks at trends in the industry and makes certain my organization is ahead of the curve. She has fresh ideas for an old school process.”

    Wally Brooks, Principal Inside Sales Development, Informatica

  • “Josiane’s resourcefulness and integrity find few parallels.”

    Craig Abod, CEO, Carasoft

  • Josiane’s charming demeanor and approachable presence not only creates an aura of interest, but also provides an excellent environment for learning and growth.

    Percy Chow, Director, ServiceMax

  • “Josiane is a true master of her craft. She possesses a rare combination of intimidating prowess and warmth, that combine to cause us all to lean in while not feeling like the required changes are beyond reach.”

    Ben Nachbaur, SVP, Motive

  • “Josiane is a culture champion and truly cares about the individuals she interacts with. Her positive attitude and inspiring ways will have you always craving ‘Josiane time.’”

    MJ Shutte, VP of Corporate Sales, Riverbed Technology

Ready to dive in?

Let's embark on this journey together and start with a powerful coaching conversation.

Josiane Chriqui Feigon

Santa Monica, CA